Thursday, May 24, 2012

Project Runway fabric mecca to get an online revamp

(Public apology in small print: I can't believe how quickly this month passed. I was very very busy, so much happened lately and I need to report on all of these events, but let me start with the most recent, and, I promise I will catch up on the other May events and activities (with reviews and useful resources).

Ok, so, approximately a week ago I opened my email to find a message from Mood Fabrics, the Project Runway fabric mecca. Apparently I have been chosen to participate in a focus group with several other terrific people to give my opinion and suggestions on online shopping with Mood Fabrics. Ahem!.. moi?

Have you tried shopping on Mood Fabrics website? I did, twice - cumbersome and overwhelming. I gave up... Who would not, honestly? Maybe I am spoiled by Zappo's online shopping experience, but, hey, this is, hopefully, the standard, or?

Wait, not that I am not a Mood Fabrics fan. I love Mood! I love discovering amazing fabrics there and I often (too often) find amazing designer pieces at a fraction of regular price... Well, the good news is that Mood is working on a new website! Yes, I repeat, in approximately six months Mood will have a new website, which will be, I very much hope, faster, user-friendlier, more social, more intuitive and more informative. Let's revisit it then and see if it lives up to our expectations, shall we?!

For now, let's give them a big 'Thank you, Mood!" for listening to a common fabric shopper's voice. It was fun!

Thank you, Mood!

Now, back to you, readers! Have you shopped at Mood Fabrics online? Do you shop for fabrics online? Where? and why? I'd love to hear your experience and recommendations!!!


  1. Juliette_Sewing_and_StyleMay 24, 2012 at 12:36 PM

    such a shame again, international shipping, though available will be an arm and a leg ((((( I guess, am on a wrong continent!

  2. Skeptical SewistMay 24, 2012 at 5:32 PM

    I'm surprised they would ask a New Yorker like yourself to be in a focus group.  You can just walk into the store, which is always preferable.  Well, actually Mood in person isn't that user-friendly, either.

    I've been to their site a few times, for fun, or when they've sent me emails.  Last week, I clicked on an image in an email and I didn't know why I was taken to a particular part of the website.  The database sorting function is also not very good.

  3. It was wonderful to meet you!  We definitely have to do this again...and the focus group was so interesting!

  4. I tried to make a purchase 3 times last week and the site crashed and I lost my cart. I was on my iPad so that could have been it. It was very frustrating so I tried on my laptop and after 2 tries it worked. I'm excited that they're working on it. I'm in GA and there isn't a great source like this around.
    Thanks to you and Mood!

  5. Juliette, in Europe you must have quite a choice, or? I mean, I would take a train to go on shopping trip to Paris, or London... But, I do agree, in New York we are indeed spoiled by the variety and quantity and and and... you should come visit!

  6. Skeptical Sewist ( love you nick, by the way ;) ) There is no sorting function, in fact! The website is no good for online shopping. But I must say I would shop online - it takes time to go to the store and I'd rather order basic staples like underlining or lining online. And maybe more than that... Also, if I am not mistaken, their website shows the fabrics that are in Mood warehouse in New Jersey, not in the store. There are quite a few fabrics that are the same, but you can find more than just the store inventory. That's what I heard.

  7. Carolyn, I am looking forward to meeting you again!

  8. I am happy you post about your experience! My computer didn't crash but I felt it was taking me further away from my desired fabric with every click. I just got frustrated! I really hope they can fix it - it would be a dream come true, with so many great fabrics...

  9. Hi Marina! It was so nice to finally meet you in person. You had such great insights. And I loved seeing your fabulous linen dress—stunning!

  10. Juliette_Sewing_and_StyleMay 25, 2012 at 11:47 AM

    well, Ireland is like a micro continent of its own, and no, when it comes to fashion fabrics it is a total disaster- only a handful of shops with unexciting and overpriced stock. I shop a lot from German site and ebay

  11. I live in Ireland also and fabric shopping is a disaater! even interior fabric is overpriced and more often then non boring. The best place is online. Thankfully some places have quite a cheap flat rate, for others youd nearly want a bank loan for the shipping!

  12. annaandthepinkcloudJune 10, 2012 at 5:54 PM

    I would SO love to got to NY!! One is your fantastic fabric shops (seems that way when reading about it and  blowsing through webshops) and two to visit family upstate. Unfortunately plane tickets are quite expensive :-(

  13. I have just discovered your blog and I am smitten! I live in France/Switzerland after moving from New York and this entry is giving me a big case of Mood-Sickness. The fabric choices over here are exorbitant (CH) or rather basic/standard (FR). Having said that I haven't been looking in Paris (a bit out of the way). I also shop from ebay (waves to Juliette) and also and

    I haven't seen how the Mood website is - going there right after this, but I was thrilled to see the news at the top. I could easily spend a week inside the actual store.

  14. I think that is a very good fabrics store. but their delivery is very poor.
    Fabrics USA Inc |African Wax Print Fabric | African George Fabrics



Related Posts Plugin for WordPress, Blogger...